Frequently Asked Questions
LAST UPDATED: 1.12.2021
Q: Who is Boutique Group?

A: Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), develops historical & cultural palaces into ultra-luxury boutique hotels; to enrich the luxury hospitality experience; reflecting values of heritage and modern-day Saudi Arabia.

Q: How does Boutique Group support the Public Investment Fund (PIF) strategy and Vision 2030?

A: Boutique Group supports PIF objectives to unlock promising sectors and diversify the economy, which will enhance the Kingdom’s position regionally and internationally as a leading cultural tourism destination in line with Vision 2030.

Q: What are the objectives of Boutique Group?

A: Boutique Group develops historic and cultural palaces into ultra-luxury boutique hotels aiming to contribute in diversifying tourism opportunities in the Saudi market, thus enhancing local economic growth and preserving the authenticity of heritage.

Q: What are the main experiences that are offered by Boutique Group to its guests?

A: As the first ultra-luxury hospitality group of its kind in the Kingdom, Boutique Group offers an experience of hospitality at its most sublime celebrating Saudi culture and history

Guests will enjoy an array of accommodation options between luxury villas and suites with dedicated butler services, in addition to experiencing high-end dining and private Spa facilities and suites.