Boutique Group, a hospitality company fully owned by the Public Investment Fund (PIF), develops historic & cultural palaces into ultra-luxury boutique hotels; to enrich the luxury hospitality experience in the Kingdom.
At Boutique Group, we promote Saudi Arabian heritage and culture, and preserve historic and cultural properties. We define and deliver a unique ultra-luxury Saudi experience through presenting our heritage in contemporary elegance, contributing in local economy and enhancing the Kingdom’s position as a leading cultural tourism destination.
We aspire to be pioneers in developing historic and cultural palaces into ultra-luxury boutique hotels, providing our guests with exclusive and exceptional experiences, and contributing to local economic growth.
To provide our guests an exceptional luxurious experience reflecting values of heritage and modern-day Saudi Arabia.
Guests will discover remarkable destinations imbued with Saudi generosity.
Historic legacy results in an extraordinary present, opening doors for people to experience an incredible new vision of ultra-luxury hospitality.
Boutique Group is proud to uphold Saudi values through its authentic approach to hospitality and commitment to preserve heritage.
The striking “Moqasab” logo takes us back to the Kingdom’s ancient roots and the inherited pride of Saudi heritage.